Google does not let go and provides updates that support website owners on an ongoing basis. Everything revolves around the competition for the first place in the search results. SEO forecasts for 2023 are promising, so the role of artificial intelligence, backlinks, or even quick responses from the search engine must be considered. Trends increasingly respond to the needs and preferences of users. Are you still looking for ways to position your website better? You’ve come to the right place!
What Did 2022 Bring To The E-Commerce Industry?
Observing the behavior of Internet users is a standard practice of Google. No one will be surprised that the dynamic development of e-shops goes hand in hand with all amenities. That is why 2022, the “Shopping” tab was introduced, whose task was to support sellers in presenting the available offer and customers looking for specific products. AI has found its application here. The model allows you to analyze the assortment and adjusts the results based on the entered phrase.
Another innovation was implementing the Google Shopping Graph service, which guarantees product search through photos. SEO is the best of Digital Marketing.
SEO Forecast For 2023
Algorithms are changing at an astonishing rate. It is a test for SEO specialists trying to keep up with the rapidly developing sector of their industry. What are the intentions of the search engine leader towards them? Let’s check!
Content Will AI Become Everyday
Regardless of your attitude towards texts generated by artificial intelligence, you must be prepared to popularize this method in content creation. In the past, AI has mainly been associated with short descriptions accompanying products. Currently, its potential is used in the design of websites, which does not necessarily evoke sympathy among opponents of complete automation of posted content.
How to properly direct artificial intelligence to produce high-quality, substantive content? Proceed according to the following scheme.
Create A Thematic Map
If you create 4-5 articles daily, you can remember to prepare a specific action plan. By developing, step by step, what issues will be raised in your entries, you will undoubtedly gain in the “eyes” of Google. The search engine will consider you an authority in a given industry, which will translate into the expected increase in the conversion rate.
Work On The Content Draft
The next stage you have to go through is the creation of the content outline/script. How to go about it? The basis is good research, so start by googling phrases tailored to the topic under discussion. After entering the words that interest you, enter the first search results, and look at the H2 and H3 headings of the visited websites. It is the first hint regarding phrases worth implementing in a future text.
The second tip concerns the number of words in the text. By looking at “twin” websites, you can assess how long your article should be.
Smart Writing
It’s time to get carried away with technology and fill in the blanks between the headlines you’ve created. Jasper is one of the platforms that work well in generating intelligent content. The tool allows you to break down the barriers of creative writing and, above all, streamlines the creative process.
Verify The Resulting Text
The content created with the help of artificial intelligence has minor shortcomings. You may encounter language errors, so analyzing the text and implementing the necessary corrections becomes necessary. Also, check that there are no repeated words and that the facts presented are consistent with reality.
Thematic Authority
The title of substantive authority must be earned. How? First, you must remember that writing one article dedicated to, for example, gardening does not make you an expert. Google recognizes creative efforts if the topics discussed are thoroughly analyzed and provide comprehensive answers to Internet users’ queries.
A large group of creators is already drawing on the potential of artificial intelligence, which is associated with the risk of losing its reputation. After all, the role of an expert is to provide an in-depth explanation of the issues and guarantee the credibility of the information.
Have you ever wondered what intelligent linking means? It has been known for a long time that scattered links negatively affect content consistency. More and more attention is focused on redirecting to pages that are thematically similar to the target site. And rightly so! Remember to link to valuable platforms with a high conversion rate.
Link Building As The Primary Determinant
It is predicted that backlinks will determine which website wins the competition to be ranked at the top of the SERPs.
Imagine typing “gardening” into the search box. You see pages that do not explain the secrets of proper plant care or do not specialize in gardening. So why did they appear in Google results? Thanks to the links correctly implemented on the website. Do you already know the power of a properly built link profile? Then let’s move on to the subsequent discovery of 2023.
New Year New EEAT Concept
What does the acronym EEAT mean? It extends the English-language Experience – Expertise – Authority – Trust. Previously, a popular idea was EAT. Complementing the concept with experience indicates that the quality of the content will be assessed not only by understanding the discussed topic but also by the creator’s expertise.
What does this mean in practice? As in life, people who have experienced a given situation and can look at a specific problem through the prism of their baggage of experience are often more trusted. Besides professional knowledge, authors who demonstrate the practical application of the discussed solution will be more appreciated.
Keep Going With Parasite SEO!
What is Parasite SEO? It is the ability to publish content on authority sites in a specific field. The indicated strategy is popular among beginners and experts who strive to occupy the first positions in the Google ranking.
Can you call it “parasitism”? Well, your website benefits from being listed on the host’s platform. There is no doubt that Uncle Google prefers sites with high authority. By using reputable sites, you can stand out and gain a high position in the SERP ranking.
Niche Algorithm Updates? Soon!
There is an increasing tendency to introduce more updates among the algorithms. Just look at previous years to see the “boom” of news in the SEO market. For example:
June 2021 – UX update of the website on mobile devices.
2022 – desktop website UX update, re-improvement of product reviews, helpful content, and spam detection.
Each of the above updates has slightly different, smaller goals. Their primary mission, however, is to provide you with more profits and occupy a high position among industry competitors.
Fast Answers
Time is of the essence for the modern user. The sooner, the better. Google is also starting to notice this dependency. It takes exceptional care of its users and wants them to receive answers to their questions as quickly as possible, especially on mobile devices.
When creating a review, you include the names of the highest-rated products. On the other hand, when creating informative content, remember the summary. Emphasize, use bold to catch the eye of the Internet user and draw attention to the most critical aspects.
Summary
At the center of SEO are the user, his goals, problems, and convenience. The solutions will indeed be implemented with him in mind and tailored to his expectations. In 2023 anything can happen! So it’s worth watching Google’s suggestions and suggestions and waiting for significant changes, and these will surely come.