The new report by Expert Market Research titled, ‘Global Point of Sale Materials (PoSM) Market Trends, Price, Growth, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the global point of sale materials (PoSM) market, assessing the market based on its segments like end use and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
The key highlights of the report include:
Market Overview (2018-2028)
Historical Market Size (2021): USD 31.11 billion
Forecast CAGR (2023-2028): 5.5%
Forecast Market Size (2027): USD 43.42 billion
The global point of sale materials (PoSM) industry is fueled by the FMCG, food and beverage, and retail industries, all of which contribute significantly to the industry’s development. The global point of sale display market has an impact on the global point of sale materials business, which is projected to rise at a CAGR of 5.7% from 2021 to 2026. North America and Europe are the industry’s high-maturity markets, and both are projected to expand steadily over the next few years.
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Meanwhile, the medium maturity markets are seen in parts of Eastern Europe, Latin America, and Asia. In the forecast timeframe, the Asia Pacific region is expected to expand strongly. The leading market for point-of-sale materials is North America (PoSM). The high involvement of global and local players in North America drives the demand in the area. The region’s growing acceptance of point-of-purchase (PoP) management tools is expected to help the industry expand even further.
Industry Definition and Major Segments
The promotional materials used to relay product details to customers at the point of sale are known as point-of-sale materials (PoSM) or point of purchase materials (POPM). There are several different kinds of point-of-sale materials on the market that businesses can use for their marketing strategies.
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On the basis of end-use industries, the industry is segmented into:
FMCG
Food and Beverage
Retail
Pharmaceutical
Others
The regional markets for the product include:
North America
Europe
The Asia Pacific
Latin America
The Middle East and Africa
Market Trends
The dominant position of the company in the in-store promotions sector drives the global point of sale materials (PoSM) market. The market for point-of-sale materials (PoSM) is being driven by large end-users such as supermarkets, FMCG, and the food and beverage industries. To capture a larger share of buyers’ trade marketing budget, industry suppliers are focused on expanding their global reach and broadening the scope of their services.
The global point of sale (POS) industry is growing as demand for near-field communication-ready systems grows. The food and beverage, beauty, and personal care markets are all seeing significant increases in POP show, which is helping to propel the point-of-sale materials (PoSM) industry forward. The growth of the industry will be aided by the expansion of store formats, especially in emerging markets in Asia and Latin America.
Retailers are seizing opportunities to reach into emerging markets and, as a result, are spending more heavily in these areas. The importance of on-shelf and PDQ displays as an effective driver to push walk-ins has increased as a result of the use of these displays to secure consumer interest. Suppliers are constantly investing in technologies to maintain improved capabilities, which is helping the point-of-sale materials (PoSM) industry expand much faster.
Key Market Players
The major players in the market are Innerworkings, Inc., HH Global, Exceptional 3D, Inc., Simpson Group, Adare International Limited, RTC Industries, Inc., Trion Industries, Inc. and Priority, Inc. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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